 __ Dean Rieck - (614)-882-8823 Copywriter/Consultant/Pres. of D. Rieck Comywriting - Columbus, OH.
Get more pulling power in your direct mail postcards |
| __ Dean Rieck - (614)-882-8823 Copywriter/Consultant/Pres. of D. Rieck Comywriting - Columbus, OH.
Get more pulling power in your direct mail postcards |
Offer a toll-free number. Some people don't like the hassle of filling out
a form. They prefer phone calls, even if it actually takes longer than the order form.
Make sure the toll-free number jumps off the page in big, bold type. Add a phone icon to
improve response. (TIP: Nobody says "toll" anymore. Say "CALL FREE 1-800-000-0000." It gets
to the point faster and gets rid of a word that does nothing.)
Talk about your prospect's wants and needs.
Your prospects don't care a jot or tittle about you or your company, which is why you
shouldn't spend time in your letter beating your chest about your capabilities. Talk to your
prospects about what they want and how that want can be filled with an immediate reply.
Always guarantee your product or service. If you have a good product, stand
by it. A guarantee isn't a burden, it's a boon. It's a powerful marketing tool. A solid
guarantee is tangible proof that you're reputable. And it helps to lower the perceived risk
your prospects feel when considering your offer.
We are open to publishing
your marketing ideas or tips!
Please send to:
AMDPS
Box 562
Wilton, CT 06897
